Think about your last sales call. Perhaps you had been switching CRM tabs, taking notes, and attempting to actually listen to what the prospect was saying. The result? You may well have missed the important points or been overstrained. That’s the reality for many sales teams today.
So next consider having a digital assistant who is able to make calls on your behalf, record every word of a conversation, and even summarize what has been said, you are free to do what you do best, close deals. And that is what is being offered by the AI Voice Agent in 360 CTI.
With its new AI-powered capabilities, Salesforce CTI has transformed from being just a telephony solution into a true sales companion- one that helps you spot opportunities, qualify leads faster, and boost your team’s productivity.
Calls have always been an important channel for service and sales. According to a study by Calabrio, around 80% of customers still prefer calls for customer service.
Every call is a window of opportunity. But here’s the challenge—most sales teams either:
And in today’s competitive environment, those gaps in customer service cost big. However, it is practically impossible to respond that quickly unless the tools are available.
This is where CTI integration with Salesforce to harness the power of an advanced AI-powered telephony makes all the difference, bringing intelligence, automation, and precision to every call.
360 CTI has always been about making telephony native to Salesforce. It connects every call with your CRM data so that agents never work in silos. With click-to-dial, call logging, sticky caller ID, and advanced routing, it has already given the sales teams a strong advantage.
But now, with the introduction of AI-powered features, 360 CTI goes beyond call handling—it acts like a true sales teammate. These new features include:
This means sales reps no longer have to spend hours on repetitive tasks. Instead, they are able to concentrate on developing relations and making deals.
And that is the point where 360 CTI comes in. It does not simply do the heavy lifting in the background–it provides your staff with smart applications that will convert every call into a sales opportunity. Let us have a closer look at the way it works.
Imagine the following: Monday morning, and the team is overwhelmed with leads that were received over the weekend. Historically, a person would have to call each of them individually, determine whether they are serious prospects, and then enter Salesforce. By the time such a process is complete, half the leads could have gone cold.
Now, enter the AI Voice Bot in CTI Salesforce. It is able to automatically make calls to new leads, ask qualifying questions, and even schedule a demo if the lead seems interested. Incorporating it into my existing Salesforce, e.g., the answer to a question is: Yes, I want to see how this fits in with my existing Salesforce setup or with Salesforce itself, then the bot will instantly record the interest and schedule a demo with your rep.
In doing so, rather than follow up on all leads, your team will only invest energy in the most promising leads.
We have all been there–writing notes as we talk to the client, only to find out later that we did not get what the client wanted to say. Not only is this causing poor follow-ups, but customers can also feel ignored.
According to a report by Netomi, 61% of customers have disconnected calls during a conversation with an agent due to frustration. Hence, any reason that frustrates a customer on the call should be eliminated
Live Call Transcripts records all conversations in real time, regardless of whether the client speaks a different language or not.
That means sales reps can stay fully present during the call, knowing they’ll have a searchable, speaker-separated transcript afterward.
In fact, according to Gartner, 67% of customers say their standards for a good experience are higher than ever before (Gartner). And being able to recall exactly what was said in a conversation ensures you always deliver on that expectation.
Imagine wrapping up a 20-minute sales call and then spending another 10 minutes manually updating Salesforce: tagging the outcome, typing notes, and marking next steps. Multiply that by 20 calls a day, and you can see why reps often skip details.
With Auto Disposition & Description Mapping, those hassles disappear. The system automatically tags call outcomes, generates short summaries, and even analyzes the caller’s sentiment.
So instead of typing, “Lead seemed interested, call back in a week,” the system might log, “Positive intent, demo booked, follow-up scheduled for next Tuesday.” This ensures that every call is recorded accurately and that no opportunities slip through the cracks.
Here’s the best part: with these AI features, your sales operations don’t stop when your office hours end. The AI Voice Agent in Salesforce CTI can keep qualifying leads, capturing insights, and booking demos around the clock.
This creates a scenario where your human reps return to work, they are already armed with hot, qualified opportunities instead of starting from scratch. It’s like having a teammate who never gets tired and always keeps the pipeline flowing.
Sales today are about speed, personalization, and accuracy. And without the right tools, even the best sales reps can fall behind. That’s why the new AI-powered features in 360 CTI are a game-changer.
Whether it’s the AI Voice Bot qualifying leads, live transcripts capturing every detail, or auto-dispositions keeping Salesforce records updated, these features ensure your sales team always has an edge.
With CTI integration with Salesforce, you’re not just handling calls—you’re unlocking new opportunities at scale. And when your voice agent works alongside your human agents, you’re not just making calls; you’re making every call count. Want to see how our voice agents can work for you? Contact our experts at…
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