Modern businesses continue to experiment with new solutions to witness digital transformation, but one channel still stands tall to communicate with customers: the phone call. Even in an era of AI chatbots, email automation, and social DMs, the most important conversations — the ones that close deals, calm frustrations, and build loyalty — still happen over voice.
That’s why Dreamforce 2025 (October 14–16, San Francisco, and online via Salesforce+) is more than just another tech conference. This year, AI for voice is expected to spark some of the most exciting conversations. For B2B and B2C leaders in sales, service, or digital transformation, it’s the chance to see how intelligent telephony can finally bridge the gap between human conversation and AI-powered efficiency. And it’s an opportunity you simply shouldn’t overlook.
With the spotlight on chatbots and generative AI, it’s easy to wonder if voice has lost its place. In reality, the opposite is true.
Voice is human. The tone, pace, and emotion behind words convey meaning that email conversations can’t. When urgency strikes or relationships are at stake, people pick up the phone.
Voice is contextual. A sales call reveals not only what a prospect wants but how they feel about it. A support conversation shows not just the issue but its impact.
Voice is decisive. Many things happen just over the call, whether it’s about a final discussion about a deal, resolving an issue, or building long-term relationships, which could be difficult to close through chats.
In B2B and B2C, where high-value transactions and quick issue resolution are the norm, voice remains the ultimate channel.
According to research, around 80% of customers consider calls important for business communication.
Yet despite its importance, telephony often lags behind — treated as a silo, disconnected from the systems where the rest of the customer data lives.
That’s the gap intelligent voice solutions are closing, and it’s why Dreamforce 2025 is a must-attend moment for forward-looking organizations.
Basic telephony solutions often lack advancements that modern businesses need to grow. As a result, businesses are stuck with time-consuming operations such as taking notes manually while on call, transferring calls manually, missing critical details while handling calls, and many more. By operating in such a way, you only lose your time, customers, and revenue.
Thanks to AI, which has already transformed how calls are managed by embedding intelligence at every stage, whether it’s about call automation or outbound calling with agents. Now calling is more powerful, futuristic, and rewarding.
Picture this:
Every incoming call automatically goes to the right person, no endless transfers.
Every conversation is captured word by word in real time and instantly logged in your CRM.
Summaries, call outcomes, and even the customer’s sentiment are created for you on the spot, so your agents don’t have to waste time on paperwork.
AI assistants take care of routine follow-ups, schedule demos, or qualify leads for you — even when your team is off the clock.
For business leaders, this isn’t hype. It’s a practical shift already happening inside Salesforce environments, and Dreamforce will be the best place to see it in action.
Dreamforce has always been a showcase of what’s next. However, for many years, AI has been a focal point at the event. This year, moving beyond basic developments with AI, we’re bringing AI into voice space, the most critical business communication channel where relationships are nurtured and built.
Why this year, Dreamforce should matter to B2B and B2C firms:
Voice is the next battleground for customer experience. Companies that master voice will win more deals and create stickier customer relationships.
Smarter and faster 24/7 interactions are one of the desires of modern customers. AI voice dramatically shifts what “good service” looks like.
AI Voice Agents have already become a part of your competitors’ workflows. If your rivals are using them to qualify leads and speed up call handling, standing still means falling behind.
It’s the fastest way to learn. In just three days, you can see demos, ask experts real questions, and benchmark what modern telephony should look like.
Missing this Dreamforce means missing the roadmap for how voice AI will shape B2B conversations over the next decade.
Instead of a sales pitch, expect an immersive, problem-solving conversation. Here’s what you’ll walk away with:
Watch AI Voice Agents handle actual B2B use cases like lead qualification, demo booking, and follow-ups—so you can see how AI solves problems your sales teams face daily.
Bring all your problems to Dreamforce ’25 and take home expert solutions to your toughest challenges, whether it is missed insights and opportunities, poor lead management, or any other.
Learn with experts how an AI-powered telephony can accommodate your unique use cases for Sales, Service, and support operations without adoption challenges.
Get insights from brilliant minds who’ve worked with top-performing B2B organizations to understand what works and what doesn’t to boost team performance, reduce costs, and propel growth.
Discover what a future-ready telephony looks like and how you can simplify adoption or migration from a traditional solution to a modernized one without integration hassle.
An intelligent telephony adds value to every role in a B2B and B2C organization:
Sales Professionals: Automated outreach, no missed follow-ups, and a noticeable boost in conversions.
Support managers: Reduced wait times for callers, better routing, and improved first-call resolution.
Operations & IT: One system to manage calls, a single data model in Salesforce, and easier compliance.
Executives: Better performance, improved call handling, and reduced manual work.
This isn’t just about a voice solution anymore. It’s about removing friction so every conversation — from prospecting to support — delivers more value.
Dreamforce 2025 isn’t just another chance to walk an expo floor. It’s where you’ll see, test, and understand how voice is evolving — and how AI is making that evolution actionable.
If your business relies on phone conversations to drive revenue, build trust, or retain customers, this is your moment to catch up and stay ahead. Walk away with insights, strategies, and solutions you can apply immediately.
And yes, you’ll also get a firsthand look at how 360 CTI is helping Salesforce users reimagine voice with AI. But more importantly, you’ll leave knowing what the future of telephony looks like for your organization—and how to get there.
Dreamforce ’24 showed us the possibilities. Dreamforce ’25 will prove the reality.
Join us October 14–16, 2025, in San Francisco (or online via Salesforce+) at booth #345. Experience live how voice AI turns ordinary calls into extraordinary business outcomes.
Voice has always mattered. Now, with AI, it’s smarter, faster, and more connected than ever. Don’t just hear about it — come see it.
Let’s Connect!
Want to discuss how Voice AI can transform your business? Schedule a meeting with us at Dreamforce ’25 and let’s talk about how we can help you drive better results with AI-powered telephony.
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