How Salesforce CTI Increased Qualified Property Lead Conversions by 45%

A Real Estate Firm Drove 60% Faster Lead Follow-Ups Using Salesforce CTI 

A U.S.-based real estate firm needed a better way to manage growing volumes of buyer inquiries, seller leads, and property tour requests across multiple markets. Manual calling, delayed follow-ups, and inconsistent call tracking were slowing response times, affecting lead quality, and making it harder for agents to stay focused on high-intent opportunities. 

With Salesforce CTI for real estate powered by 360 CTI, the firm brought AI calling for real estate directly into Salesforce. This helped automate outreach, improve lead engagement, reduce manual effort, and create a more scalable workflow for handling property inquiries, qualification, and follow-up across the sales pipeline. 

In this case study, you’ll learn how we: 

• Enabled AI calling for real estate to automate first-touch outreach on new property inquiries 

• Improved response speed and consistency across buyer and seller conversations 

• Reduced manual calling and call logging effort for real estate agents 

• Used real estate calling software inside Salesforce to improve lead visibility and follow-up execution 

• Strengthened real estate lead follow-up automation with a more scalable calling workflow