360 CTI: AI Calling and Voice Agent 

Most CTI tools record a call and stop there. 360 CTI’s AI Calling and Voice Agent layer reads the call as it happens: transcribing it in real time, tracking tone, and writing the wrap-up notes before the rep has hung up. The same layer also runs outbound qualification calls on new leads through an AI voice agent, so early-stage outreach can start before a rep ever picks up the phone. 

Is This the Right AI Layer for Your Team?

Check this before you book time with sales. It saves everyone a call. 

You’re a good fit if…	Status
You already run or are evaluating 360 CTI for core calling and want AI layered on top	Built-in, same app
Reps spend real time on after-call notes, dispositions, and summaries	Core use case
New leads sit untouched for hours before a rep can call them	Core use case
You need calls reviewed for tone or risk without a manager listening to every recording	Core use case
You need the AI voice agent to answer inbound calls autonomously	Outbound-focused today

The Four Parts of the AI Layer

1. Transcript & Sentiment: Real-time transcription in 50+ languages with live sentiment detection. 

2. AI Voice Agent Calling: Outbound qualification calls to new leads, placed automatically. 

3. Dispose and Describe with AI: Automatic call summaries and disposition tagging after every call. 

4. Automated Calling: Pre-recorded voice broadcast to many contacts at once. 

What Changes in the Day-to-Day 

Without This AI Layer	With the AI Layer On
Reps take their own notes during or after a call, choose a disposition manually, and write a summary from memory. New leads wait in a queue until a rep has time to call. Quality review means a manager listening to full recordings end to end.	Transcription and sentiment run during the call. Summary and disposition are filled in automatically once it ends. New leads can receive an outbound qualification call from the AI voice agent before a rep is even assigned. Coaching review starts from a tagged transcript instead of a full recording

Core Calling Capabilities of 360 CTI 

Capabilities	What it Does	Where it Helps
Real-Time Transcription	Converts live calls to searchable text as the conversation happens, in 50+ supported languages.	Makes every call searchable without manual note-taking.
Sentiment Analysis	Flags tone shifts during a call as it is transcribed.	Surfaces at-risk or high-intent conversations for review.
AI Call Summaries	Generates a written summary automatically once a call ends.	Cuts after-call admin time for reps.
AI Disposition Tagging	Tags the call outcome automatically based on the conversation.	Keeps Salesforce reporting consistent without manual entry.
AI Voice Agent	Places outbound calls to new leads automatically, asks qualifying questions, and books meetings.	Starts outreach on new leads before a rep is assigned.
Voice Broadcast	Sends a pre-recorded message as an outbound call to a Salesforce list, with DNC opt-outs excluded automatically.	Reaches many contacts at once without tying up an agent.

Teams rate 360 CTI 4.93 ★ on AppExchange. Read the verified reviews on the 360 CTI AppExchange listing.

AI-Powered Call Intelligence With 360 CTI 

Coaching insights run on top of these capabilities, pulling talk patterns from transcripts so managers can review calls without listening to full recordings. 

Capabilities	What it Does	Where it Helps
Real-Time Transcription	Converts live calls to searchable text as the conversation happens.	Makes every call searchable without manual notes.
Sentiment Analysis	Flags tone shifts during a call as it’s transcribed.	Surfaces at-risk conversations for manager review.
AI Call Summaries	Generates a written summary automatically after each call ends.	Cuts after-call admin time for reps.
AI Voice Agent	Answers, qualifies, and routes basic inbound calls without an agent.	Reduces missed calls during high-volume periods.

Where It Fits By Team