How Do I Keep Outbound Calling From Salesforce TCPA Compliant?
To keep outbound calling from Salesforce TCPA compliant, store each contact's consent, filter lists by consent and Do Not Call status, call only between 8 a.m. and 9 p.m. in the recipient's time zone, and treat AI-voice and pre-recorded calls as needing prior consent. The TCPA is the US law covering these calls.
How it works in Salesforce
The TCPA affects how outbound teams build and run calling lists. Key points:
- Consent: many autodialed or pre-recorded calls and texts to mobile numbers need the person's prior express consent, and telemarketing calls usually need prior express written consent.
- Calling hours: telemarketing calls are limited to 8 a.m. to 9 p.m. in the recipient's local time.
- Do Not Call: sales calls must respect the National Do Not Call Registry and your own internal DNC list.
- AI voices: in 2024 the FCC ruled that AI-generated voices count as "artificial" voices under the TCPA, so the same consent rules apply.
In Salesforce, teams store consent details on the Lead or Contact, filter lists by consent and Do Not Call, and keep call logs as a record of who was called and when. This article is general information, not legal advice.
Example
Before an outbound campaign, a team filters its Salesforce list to Contacts with recorded consent, removes Do Not Call records and schedules the dialer to run only within local calling hours.
How 360 CTI handles it
360 CTI dials from Salesforce data, so your consent fields, Do Not Call settings and list filters decide who is called, and every call is logged. See the Salesforce Calling Solution.
Related questions
Follow-up questions
What does TCPA stand for?
Telephone Consumer Protection Act, a US federal law passed in 1991.
Does the TCPA apply to AI voice agents?
Yes. In 2024 the FCC confirmed that AI-generated voices are treated as artificial voices under the TCPA.
Does the TCPA apply outside the US?
It applies to calls and texts to people in the US. Other countries have their own rules.
See how 360 CTI handles this in your Salesforce org.