What Is a Power Dialer?
A power dialer automatically calls the next number on a list as soon as a rep finishes the previous call. Each rep dials one number at a time, so every answered call reaches a live person, while the time spent finding records and typing numbers between calls disappears.
How it works in Salesforce
A rep or manager builds a calling list from Salesforce records, such as a list view of new Leads or a campaign's members. The rep starts the session and the dialer:
- Calls the first record and opens it on screen.
- Waits while the rep talks, then asks for a disposition when the call ends.
- Logs the call and moves on to the next record, often after a short wrap-up timer.
Because only one call is placed per rep, there are no abandoned calls, which makes a power dialer a safer choice than a predictive dialer for most B2B sales teams.
Example
An SDR has 80 Leads from a webinar. Instead of opening each record and dialing, the SDR starts a power dialing session. The dialer works through the list, logs every outcome, and the SDR makes far more attempts in the same hour.
How 360 CTI handles it
360 CTI includes an AI-enhanced power dialer that works from Salesforce lists and campaigns, with dispositions and automatic logging after every call. See the Salesforce Calling Solution and Power dialer vs predictive dialer.
Related questions
Follow-up questions
What's the difference between a power dialer and a predictive dialer?
A power dialer places one call per rep. A predictive dialer places several calls per rep and connects only the ones that are answered.
Is a power dialer the same as an auto dialer?
"Auto dialer" is the umbrella term. A power dialer is one type of auto dialer.
Who should use a power dialer?
Sales teams working through lists of Leads or follow-ups, where every conversation matters and abandoned calls aren't acceptable.
See how 360 CTI handles this in your Salesforce org.