What Is the Do Not Call List?
A Do Not Call (DNC) list records phone numbers that must not receive telemarketing calls. National registries, such as the US National Do Not Call Registry, the UK's Telephone Preference Service and India's NCPR, cover consumers who opted out. Companies also keep internal DNC lists of anyone who asked them directly to stop calling.
How it works in Salesforce
Salesforce has a standard Do Not Call checkbox on Leads and Contacts. Teams use it, together with registry checks, to keep numbers out of calling lists:
- Check numbers against the national registry that applies before a campaign. In the US, sales callers must refresh their registry data at least every 31 days.
- Tick Do Not Call on the record when someone asks not to be called again, and honor it across every team.
- Filter Do Not Call records out of every list view, campaign and dialer list.
Rules vary by country and by the type of call. Many registries focus on sales calls, while service calls to existing customers may be treated differently. This article is general information, not legal advice.
Example
A prospect tells an SDR, "Please don't call me again." The SDR selects a "Do Not Call" disposition, the record's Do Not Call box is ticked, and the number drops out of every future dialer list automatically.
How 360 CTI handles it
360 CTI dials from Salesforce lists, so the Do Not Call field and your list filters control who gets called. Talk to our team about setting up dispositions and filters for your rules. See the Salesforce Calling Solution.
Related questions
Follow-up questions
Is there a Do Not Call field in Salesforce?
Yes. Leads and Contacts have a standard Do Not Call checkbox.
How often should I check the national registry?
In the US, sales callers must use registry data that is no more than 31 days old. Other countries set their own rules.
Does the DNC list apply to existing customers?
Rules differ by country and call type. Always honor a direct request not to be called.
See how 360 CTI handles this in your Salesforce org.