What Is Voice Broadcast?
Voice broadcast sends a pre-recorded voice message to many contacts at the same time, without an agent on each call. It's used for reminders, alerts, event invitations and service updates, where the same message goes to a large list and speed matters more than a two-way conversation.
How it works in Salesforce
A user picks the audience from Salesforce, such as a campaign, a list view or a report, and chooses or records the message. The system then calls every number, plays the message when the call is answered or reaches voicemail, and records the result.
Results can be written back to Salesforce, so teams see who received the message, who didn't answer and which numbers failed. Some setups let recipients press a key to speak to an agent or confirm an appointment.
Pre-recorded calls are regulated in many countries. In the US, for example, the TCPA requires prior consent for many pre-recorded calls, so check consent before every broadcast.
Example
A school sends a weather-closure message to 3,000 parents in a few minutes. The broadcast results are saved in Salesforce, and staff follow up with the families who didn't receive it.
How 360 CTI handles it
360 CTI lets teams send pre-recorded messages to thousands of contacts from Salesforce and track delivery. See the Salesforce Calling Solution.
Related questions
Follow-up questions
Is voice broadcast the same as robocalling?
Both use pre-recorded messages. "Robocall" usually refers to unwanted calls. Voice broadcast to contacts who expect your message is a normal business tool.
Can recipients respond to a voice broadcast?
Some setups let them press a key to confirm, opt out or reach an agent.
Do I need consent for voice broadcast?
Often, yes. Pre-recorded call rules vary by country, so check the requirements that apply to your audience.
See how 360 CTI handles this in your Salesforce org.